INFORM & DELIGHT » Graphic Design http://www.informanddelight.com/work Portfolio and website of Nathan Lee Mon, 23 Nov 2009 04:46:34 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Xtracycle http://www.informanddelight.com/work/inform/xtracycle/ http://www.informanddelight.com/work/inform/xtracycle/#comments Tue, 01 Sep 2009 08:01:57 +0000 Nathan http://informanddelight.com/work/?p=37 I created a short series of videos for the cycling company Xtracycle, demonstrating and explaining their products to newer users. The videos were meant to be playful instructional videos that demonstrated the features and shared helpful tips for using their products.


Carrying Passengers on an Xtracycle from Xtracycle on Vimeo.


FreeLoader by Xtracycle from Xtracycle on Vimeo.

This section shows the web and graphic design work I did for Xtracycle. The first image is the splash page for Ben Sollee, a musician who toured through the midwest by bicycle. The second is a proposed layout for Everyday Adventurers, the blog for Xtracycle’s employees.

Design work for Xtracycle, the longtail cycling company
]]> http://www.informanddelight.com/work/inform/xtracycle/feed/ 0 49ers http://www.informanddelight.com/work/inform/49ers/ http://www.informanddelight.com/work/inform/49ers/#comments Mon, 01 Sep 2008 08:01:50 +0000 Nathan http://informanddelight.com/work/?p=227 Working concepts for the 49ers 2008 campaign “Put Your Game Face On”. The ad campaign featured professional football players and ordinary people putting on eye black as a transformative process before taking things to the next level of intensity.

The ad campaign revolved around connecting the fans to the football team. Ordinary places and objects could suddenly become something more with the addition of the 49ers eye black. The hope was that the fans would feel more connected, more loyal, and more enthusiastic about the 49ers.

Get Your Game Face On
]]> http://www.informanddelight.com/work/inform/49ers/feed/ 0 My Trick Pony http://www.informanddelight.com/work/delight/my-trick-pony/ http://www.informanddelight.com/work/delight/my-trick-pony/#comments Thu, 01 May 2008 08:01:05 +0000 Nathan http://informanddelight.com/work/?p=241 Art opening for My Trick Pony with shirt designs and screen prints.

My Trick Pony Gallery Opening
]]> http://www.informanddelight.com/work/delight/my-trick-pony/feed/ 0 Dash http://www.informanddelight.com/work/inform/dash/ http://www.informanddelight.com/work/inform/dash/#comments Sat, 01 Dec 2007 08:01:36 +0000 Nathan http://informanddelight.com/work/?p=237 Graphic design and ad concepts for Dash Navigation Systems, the first two-way, Internet-connected GPS navigation system.

Dash Navigation Systems
]]> http://www.informanddelight.com/work/inform/dash/feed/ 0 To Get To The Other Side http://www.informanddelight.com/work/delight/to-get-to-the-other-side/ http://www.informanddelight.com/work/delight/to-get-to-the-other-side/#comments Tue, 01 May 2007 08:01:09 +0000 Nathan http://informanddelight.com/work/?p=371 To Get To The Other Side was the thesis show for Carnegie Melon’s bachelor of fine arts studio art class of 2007. The booklet was a takeaway meant to display all of the exhibiting artist’s work and contact information. The idea was to create a booklet that was modular, the pages were designed to be torn out and could be used as post cards. Once all of the pages were torn out, the leftover ream would be a business card sized rolodex of addresses and contact information.

To Get To The Other Side
]]> http://www.informanddelight.com/work/delight/to-get-to-the-other-side/feed/ 0 Snowballs in the Freezer http://www.informanddelight.com/work/delight/snowballs-in-the-freezer/ http://www.informanddelight.com/work/delight/snowballs-in-the-freezer/#comments Thu, 01 Mar 2007 08:01:32 +0000 Nathan http://informanddelight.com/work/?p=311 “Snowballs in the Freezer” was a collaborative project to create a billboard in Pittsburgh, PA that would advertise the joy of life and “fun”.

Lamar Outdoors billboard
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