INFORM & DELIGHT » Strategy

Loyal Designs

Nathan — Tue, 20 Dec 2011 19:26:45 +0000

Philip Woosley is a one-man craftshop creating traditional cycling handlebar bags from waxed canvas and leather. His craftsmanship and re I created full site design, Wordpress theme, analytics/search term targetting, and visual branding.

Visit Loyal Designs

Reputation.com rebrand

Nathan — Mon, 03 Jan 2011 06:01:50 +0000

ReputationDefender rebranded the company in early 2011 to Reputation.com. The rebrand included a new logotype, fonts, colors, and a refirming of brand pillars through which the creative, business, and brand strategies were derived. As a designer on the marketing team I contributed designs that helped shape the eventual logo and site design. Several facets of the look and feel have changed, but my work defined a grid, font usage, colors, interaction guide, and a modular code base.

Progression of logos from ReputationDefender to Reputation.com. The design team went through several revisions based on some initial concepts provided by an ad agency.

Buttons split apart into sprites/sliding doors with the intention of substituting in different “flags” for different types of calls to action. This would keep image/http calls down while being as flexible and reusable as possible.

ex:

Add to cart>/span>

HP Retail Strategy

Nathan — Wed, 01 Oct 2008 09:01:58 +0000

Factor Design created a pilot program for HP’s retail presence to create a better directed shopping experience, and distinguish HP’s brand voice and look from its competitors.

As a design strategist, my responsibilities included:
-auditing retail competitors and identifying successful retail strategies
-directing the graphic designers and copywriters in creating consistent creative material
-researching the shopping experience and how to center the retail experience around the consumer’s needs