INFORM & DELIGHT » Strategy http://www.informanddelight.com/work Portfolio and website of Nathan Lee Mon, 23 Nov 2009 04:46:34 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 HP Retail Strategy http://www.informanddelight.com/work/inform/hp-retail-strategy/ http://www.informanddelight.com/work/inform/hp-retail-strategy/#comments Wed, 01 Oct 2008 09:01:58 +0000 Nathan http://informanddelight.com/work/?p=43 Factor Design created a pilot program for HP’s retail presence to create a better directed shopping experience, and distinguish HP’s brand voice and look from its competitors.

As a design strategist, my responsibilities included:
-auditing retail competitors and identifying successful retail strategies
-directing the graphic designers and copywriters in creating consistent creative material
-researching the shopping experience and how to center the retail experience around the consumer’s needs

HP Retail Strategy
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