INFORM & DELIGHT » Web Design

Reputation.com website

Nathan — Wed, 04 Jan 2012 07:50:00 +0000

As a designer and developer on the marketing team I was responsible for coding and designing landing pages for products, ad campaigns, business development projects, and the Reputation.com website. The majority of my work revolved around shaping the site look and feel, developing a scalable/modular codebase, implementing A/B tests, and utilized analytics/metrics to formulate conclusions to refine our designs and improve conversion rates.

Loyal Designs

Nathan — Tue, 20 Dec 2011 19:26:45 +0000

Philip Woosley is a one-man craftshop creating traditional cycling handlebar bags from waxed canvas and leather. His craftsmanship and re I created full site design, Wordpress theme, analytics/search term targetting, and visual branding.

Visit Loyal Designs

Reputation.com rebrand

Nathan — Mon, 03 Jan 2011 06:01:50 +0000

ReputationDefender rebranded the company in early 2011 to Reputation.com. The rebrand included a new logotype, fonts, colors, and a refirming of brand pillars through which the creative, business, and brand strategies were derived. As a designer on the marketing team I contributed designs that helped shape the eventual logo and site design. Several facets of the look and feel have changed, but my work defined a grid, font usage, colors, interaction guide, and a modular code base.

Progression of logos from ReputationDefender to Reputation.com. The design team went through several revisions based on some initial concepts provided by an ad agency.

Buttons split apart into sprites/sliding doors with the intention of substituting in different “flags” for different types of calls to action. This would keep image/http calls down while being as flexible and reusable as possible.

ex:

Add to cart>/span>

Xtracycle

Nathan — Tue, 01 Sep 2009 08:01:57 +0000

I created a short series of videos for the cycling company Xtracycle, demonstrating and explaining their products to newer users. The videos were meant to be playful instructional videos that demonstrated the features and shared helpful tips for using their products.

Carrying Passengers on an Xtracycle from Xtracycle on Vimeo.

FreeLoader by Xtracycle from Xtracycle on Vimeo.

This section shows the web and graphic design work I did for Xtracycle:

The first image is the splash page for Ben Sollee, a musician who toured through the midwest by bicycle.

A proposed layout for Everyday Adventurers, the blog for Xtracycle’s employees.

Cyclezine

Nathan — Wed, 01 Apr 2009 09:01:53 +0000

Cyclezine is a blog documenting the San Francisco cycling culture and contributes tidbits from rare/vintage sources. The authors sought to create content to inform and deepen their reader’s love of cycling. I helped migrate content from a blogspot site to WordPress and customized a theme for the authors.

Visit Cyclezine